Hailey Baldwin’s Beauty Trademark Rejected Due to Justin Bieber


Justin and Hailey Bieber Out in Brooklyn September 14, 2018
Justin Bieber and Hailey Baldwin seen on the streets of Brooklyn on September 14, 2018 in New York City. James Devaney/GC Images

It looks like Hailey Baldwin Bieber’s dreams of becoming a beauty mogul could be put on hold for a little while all thanks to her husband, Justin Bieber.

The Blast reported on June 22, that the model’s trademark application for Bieber Beauty was denied by the U.S. Patent & Trademark officials. Why? Well, it turns out there are similar trademarks that are already owned by her hubby.

According to the publication, the “Love Yourself” singer has his name registered for grooming products such as cosmetics, fragrances, shampoos and lotions. So Hailey’s was rejected because of a “likelihood of confusion” and “similarity of marks.”

However, the Biebs didn’t necessarily want to become a beauty entrepreneur. As The Blast points out, his beauty trademark was filed back in 2003 when he was just 9 years old.

Luckily, the 22-year-old also filed a trademark for her name Hailey Bieber back in September 2018. So it’s possible this isn’t the last we hear of a Hailey Bieber beauty line!

If she were to develop a collection, this would be the blonde beauty’s first solo foray into the cosmetics industry. Sure, she’s dipped her toe into the world had a with stints with L’Oreal Professionnel and niche Australian brand Model Co. She’s also currently the face of Bare Minerals, proving that she knows a thing or two about good beauty products.

Not to mention, she’d be joining the growing list of stars filing trademarks for beauty lines. There’s Lady Gaga’s Haus Beauty, which the Oscar winner’s company Ate My Heart Inc. filed for in February 2018. And most recently Kendall Jenner filed a trademark for Kendall and Kendall Jenner to cover a series of cosmetic products now that she’s not on contract with any major makeup companies.

With successes like Drew Barrymore’s Flower Beauty, Jessica Alba’s Honest Beauty and Kylie Jenner’s Kylie Cosmetics, why wouldn’t celebrities want to capitalize on their names within a booming industry?

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