New love, new life, a new perspective on romance.
Prada presents its Womenswear and Menswear Fall/Winter 2019 Campaign Film, directed by Willy Vanderperre with Nicolas Karakatsanis as Director of Photography. The scenario echoes one of the gothic science-fiction films that served as potent inspiration behind both men’s and womens’ collections – reality, re-made by man.
Presented with a video game vibe, the audience inhabits the viewpoint of an active participant in an unfolding story. Throughout, actuality merges with the fantastical: flowers melt into impressionist blurs, the picture moves at a seemingly impossible speed and the vision spins. The location of the moment – a lab – is also used to literally electrify the models and the viewer.
Photographed by Willy Vanderperre, a sense of community is fostered in this tender imagery, a shared ethos and quintessence – a coming together of different worlds, a romantic movement. Watch below to experience the anatomy of romance:
Film WILLY VANDERPERRE
Models SORA CHOI, LILLIAN CONNER, FREJA BEHA ERICHSEN, GIGI HADID, BERIT HEITMANN, MAUD HOEVELAKEN, BRITT VAN DEN HERIK, REBECCA LONGENDYKE, ELSEMARIE RIIS, MONA TOUGAARD, JING WEN, ANOK YAI, KIRILL ASTASHEV, DAAN DUEZ, JEREMIAH FORDJOUR, WELLINGTON GRANT, YANG HAO, FREEK IVEN, JERANIMO VAN RUSSEL, NATHAN WESTLING